On-page optimization

On-page optimization simply refers to optimizing web page coding and content in such a way that search engines can easily crawl through it and rank it higher without compromising user accessibility.

On-page optimization is concerned with on-page factors like page title, content hierarchy, keyword density, page layout, page URL, etc. which can be controlled directly by modifying its coding and content. While off-page optimization is basically related to link building. In off-page optimization, page is optimized for maximum search engine visibility by increasing its inbound links from relevant and high quality domains.

No, On-page optimization is a major ranking factor. Google's newly updated algorithms clearly suggest that optimizing on-page is now given more importance for higher search results. New algorithmic updates emphasize more on page quality, accessibility and relevance than previous ones. As off-page optimization has higher chances of inorganic link pointers and other black hat SEO practices, clearly future scope of On-page optimization is even greater.

We provide the most critical on-page optimization services along with complementary ones. These services include keyword density optimization, error page redirection, meta tagging, schema markup, location tagging and much more. For complete details of our offerings and inclusions, kindly visit overview section in this category or contact us today.

We offer various on-page optimization services in different packages designed for various client needs and nature of your website. We also offer custom on-page optimization service at competitive rates. For complete details kindly visit 'package' section in on-page optimization category or contact us by visiting our 'contact us' page.

Though there are dozens of reasons to choose us, some we would like to highlight are:
- Large, experienced and dedicated SEO team
- Reputed name in industry
- Hundreds of satisfied customers
- Quality based work
- Research and implement approach
- Totally white hat SEO
- Progress reporting
- Customer convenience &
- Affordable service rates

Meta tags are html data tags that describe the page content. Search engines use these tags to know more about the pages to be indexed; the more it understands the page content, the higher the chances of getting top rankings in search results.

Meta tags help search engine to identify semantics of page data. Meta tags add more information about page content and search crawlers always give more preference to precisely detailed data as it is among dozens of search ranking factors. So adding meta tag means adding precision and reliability in data. It will make your web page more accessible and more interpretable and thus adding it will give higher search visibility, which is central goal of SEO overall.

Among all meta tags, the most significantly used are 'title', 'keywords', 'robots' & 'description' meta tags. We use all these tags as per the requirements of a targeted web page.

Search engine spiders or crawls every page of indexed sites by default. But there may be some pages which are to be excluded and for these pages we use robot meta tags.

In terms of SEO, accessibility means how easily your website can be accessed; this includes proper site structure, page loading time, navigation and many other factors.

User accessibility includes factors like page layout, site search, site loading speed, ease of navigation, etc.

Though larger content affects site loading speed very much, we can help you minimize loading time by optimizing elements of page. Texts take almost no time to load while hyperlinks, images, audio, video etc. makes loading time longer. But still by compressing images, videos and audios, we help your website to gain minimal loading time.

Image optimization is a part of content optimization strategy in which images are optimized using for minimum loading time and maximum search visibility.

Search engines can't interpret images without properly defined HTML tags. So we define 'alt' tags, image description, image caption, image URL and image link to optimize images for better search visibility. Image compression can also be a part of image optimization process as per site's needs.

Texts are more important for SEO because search crawlers can't interpret images directly without properly defined HTML tags. While texts are directly readable by crawlers and more content means more data from search engine point of view.

A site full of images doesn't mean that it will never appear in top results. It's just that search engines can interpret only alt tags for images while texts are fully interpretable. So having text in selected area of web page will have more index-able data than the image of same size. So if your site is intended for visual purposes and is having adequate authoritative backlinks, higher user engagement and higher search traffic, then search engines will rank it higher than other websites and place it in top results for related keywords.

Page redirection is a technique for improving user experience in case user is redirected to an unavailable page. It involves directing a user and search engine to a different URL other than the requested one because the actual requested URL is either moved or deleted.

Page redirection is necessary when the URL requested by user is either unavailable or incorrect or the requested web page is either moved or deleted.

Commonly done redirections are 301 & 302.

Here is a brief about page redirection codes. 301 - Moved permanently - useful when you want to replace new URL in place of an old URL. It transfers traffic, search engine bots and link juice to the new one. 302 - Moved temporarily - temporary redirect for missing pages; it can be useful to the sites under maintenance.

No. redirections instead build reliability as your site will redirect to more relevant and error free webpage making itself more accessible. 302 and 301 redirects may increase site loading time but longer loading time is still far better than no response at all.

No. redirection mostly needs putting few lines of code into the back-end of website i.e. site code. It adds some more lines in coding structure but it will never affect any visual element that relates to user convenience.

When a server is unable to find a requested webpage, it throws a 404 error page, which is a normal practice. Building a custom error page will give users, a webpage which could help them move to some other page thereby enhancing the browsing experience. A custom 404 page will include graphical, textual or hyper-textual information in it that will guide users with further possible actions or similar pages on site.

If you don't have any ready custom error page, we can make one for you as per your needs. To know exact cost of custom error page creation, please review our packages with Custom 404 page creation option.

Canonicalization means directing multiple URLs, which search engines may consider different, to a single web source which causes duplicate content issue. For example 'xyz.com', 'www.xyz.com' and 'www.xyz.com/index.html' are different URLs from search engine point of view but intended to fetch the home page of - “http://www.xyz.com”. So, canonicalization helps search engines in determining the most relevant URL.

If your web pages is not canonicalized, search engines will consider all URLs as different webpages with duplicate content & for this duplicate content issue, your site is likely to get penalized from search engine index.

No, in fact, it will add more reliability to your website. It needs adding few lines of code into your website coding and it doesn't affect user experience at all.

Broken link is nothing but a link which is not working. A link may be broken due to either missing/expired web page or incorrect URL.

Broken links are the links which throw 404 or page not found errors. Search engines don't like broken links as they degrade user experience. Too many broken links decrease the search engine crawl ability.

Google analytics is Google's service to analyze website visits, traffic demographics, traffic sources and user patterns coming to the particular website.

Of course, yes. Without a single doubt, Google analytics is a very important tool for SEO of a website. It gives the most comprehensive analytics facility using which we can have insight into regions of world from where users are coming, their ages, professions, their search patterns, their search sources, click through rates, impressions, search positions for particular keywords, driving user queries, website error reports and many more. All in all, it is a standard analytics tool that gives an insight about website's SEO activities & branding strategy to webmasters.

Google offers analytics account currently for free. So you don't have to pay for it. You just have to pay us commissions for analyzing your website and optimizing SEO strategy for your website.

No. You just have to add a unique tracking code provided by Google into the header of every page you want to track and trace. Until you add that code to your webpage, Google won't be able to track traffic coming on it.

Yes. You will get user id and password of analytics account for your website along with related Google id and password.

Keyword analysis is a process of determining relevant & competitive keywords for your website that users are likely to search.

By performing keyword analysis, webmasters get to know about the various keywords user searches, their search volumes & competition as per the industry. This in-depth analysis helps in effective on-page optimization of a site for achieving top rankings on search engines.

Through detailed keyword analysis, you can find the most searched user queries related to your products and services. Among hundreds of relevant keywords, you can choose the most widely searched, less competitive keywords for best results. It might happen that competitors in your industry are missing out on some potential keywords; you can use those keywords for easy targeting of your brand. All this is possible with proper keyword analysis & is a strong base for building SEO strategy of your website.

Currently we use Google's keyword planner tool for in-depth keyword analysis as it is the most reliable tool among others. Additionally, we also do manual search analysis to ensure that 100% effective keywords are used for driving targeted traffic to your website.

Of course, you can suggest the keywords that you want to target & are more suitable for your business but it is recommended that our experts do a research & then you can pick the most suitable & best from the list as per your business requirements.

We will put keywords into the content of your website according to their relevance and SEO needs. Generally headers, titles, page start and page end are the most likely places to place keywords.

Optimum number of keywords for any page depends upon number of different factors. We can't give a rule of thumb on how many keywords will be placed on your website pages. Using our years of SEO experience, we will include keywords and key phrases in such a way that it looks genuine and relevant to search engines and doesn't create impression of spammy website. Due to continuous upgradation of search engine algorithms, the only best approach for long term SEO benefits is deploying quality white-hat SEO practices which we always prefer to implement.

Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. To improve your search engine ranking potential, your keyword density must be just right & it should not be more than 7%. Implementing this strategy by adjusting number of keywords is called keyword density optimization.

Generally, to optimize a web page with high keyword density, we prefer to remove as many keywords as possible without affecting content quality. But if it is not acceptable to remove keywords, we can still reduce number of same keywords by implementing word alteration techniques like use of synonyms & grammatical re-arrangements etc. We assure that it won't hurt the content quality of your web page.

Yes, but not always! Number of links affects the web page quality but it is not necessary that a web page with so many links always gets penalized by Google. For example, pages on en.Wikipedia.org have a great number of links on it but still it has a great authority, reputation, and high search visibility. In most of the cases, having relevant and non-promotional links will not cause site penalization.

To make a web page SEO friendly, we check that all links are relevant and correctly placed. We also check the anchor texts used for that links because relevancy is one of the core factors for search engine rankings. It is also inevitable to check that all links are working correctly and not directing to the low quality websites and if so, then they should have “no follow” attribute specified in their anchor tags.

Interlinking is an SEO friendly approach to redirect users from one page to another page on your website. In interlinking, you put link of one page pointing to another page on your site where it is relevant and useful. For example, if it is an e-book website and there is a page for horror novel “abc”, you can put links of other horror novels like “xyz” and “def” on the same page in similar book suggestions. This will increase user engagement time and increase total page visits.

Breadcrumb is nothing but navigation trail. It refers to the navigation bar which is generally found on top or bottom of websites. It helps users to trace the clicks they have followed previously and get back to any of previously loaded pages without hassle.

We will do it for you. Our professional team of expert content writers will write quality & error free SEO friendly content for your website. No matter whatever your business is, we will write relevant and precise content based on clearly confined research at reasonable rates.

To know more details about our content writing services, kindly visit our 'content writing' section.

No. We will always write relevant content for your website which is SEO friendly too. You don't have to spend extra for SEO friendly content.

Yes. You can always suggest topics for your website content. But keep in mind that the most preferred content is the one which is relevant to your business.

Making a website SEO friendly needs your website content to be relevant, interesting and keyword rich (not over rich!) to a certain extent. We have to optimize every individual page for a keyword or a set of keywords. So it will be better if you provide us two or three primary keywords per page & taking that, we can build a great SEO friendly content.

We always proof read content & perform grammatical check & plagiarism check to assure that every piece of content we develop is original & correct. The entire content will be drafted by our expert content writers & still if you want to check our content quality, we will provide you with a list of references and links where you can assess our quality.

There is a famous saying in SEO - “content is king”. After years of struggle, search engines are now smarter than ever. They can identify content quality and relevancy for any given keyword. Stuffing a page with keywords alone will never help you gain higher search visibility. You might have noticed now a days that even poorly designed websites get featured in organic top search results that is just because of quality of content on it. Along with higher user engagement, high-quality content signals to search engines that you are truly serious for your business and care for quality. This will build its online reputation, attract more, and natural backlinks, and all in all - a long term SEO benefit.

If you are reading these FAQs jumping on from one to another, you've got the first reason – sticky content. Our expert content writers compose sticky content better than others do. Expertise is useless if it can't gain attention. So along with expert content, we aim to deliver highly engaging content. Second, we always have your business area, competition, search engines, users and business requirements in our mind while writing content for you. We strive to polish the content as much as possible. Third, we know importance of each and every word and always try to flourish significance of them with eye catching titles, comprehensive content and interest hooks which together blend a story more than just a piece of texts.

Yes. We can add your social media profiles and social sharing buttons on your website. In fact, we insist upon it because social networking is very important aspect of SEO strategy for any brand promotion.

Sitemap is list of website pages generated using computer language (usually XML or HTML) which helps users and search engine bots to trace each and every page of website following a hierarchical tree structure. It is included within website to make it more accessible and easy-to-navigate.

Yes. Sitemap is necessary for a hassle-free user experience & to help search engines for easy indexing. It makes your website more user and search engine friendly.

Yes. Sitemap provides search engines and users with list of hierarchically arranged webpages, included within website. So search engines will consider the site to be more accessible and reliable. Also it is one of the hundred most important factors considered by search engine algorithms for ranking so having sitemap will definitely add more SEO potential to your website.

Generally, there are two types of sitemap. XML sitemap and HTML sitemap.

XML sitemap is the one not usable by users directly. It is built with structured XML markup and it describes list of pages, how the pages are relatively important to one another, update frequency, etc. It will include each and every page desirable to be indexed by search engine. While HTML sitemap is user friendly sitemap which may not include all the webpages necessarily. It helps users to find content on pages of the website. Hence both are important for a website.

Markup validation of a web page is nothing but grammatical assessment of a web page in terms of whatever computer language it is built upon. Every web page is built in specific computer language like HTML, XHTML, PHP, etc. To be syntactically/grammatically correct in eyes of search engine spiders, it has to comply with standard syntax. Assessing a website for compliance with its markup language and modifying it for making it syntactically correct is called markup validation.

W3C is a pioneer organization in standardizing and creating website markup languages. It has created HTML, XHTML , etc. that form base for Internet and websites. To develop a reputable and reliable web presence, a website is submitted to W3C where it is assessed for compliance with Internet standards. This assessment is called W3C validation. On our side, W3C validation package will include site submission and error correction for W3C validation. A W3C validated website means a search engine friendly, error-free structure and hence more possibility of higher search rankings.

No. Quality is not to be confused with W3C validation. For sure, W3C compliance means a genuine site structure but it doesn't mean a high quality website. There are many other criteria to measure website quality, this is just one of them. High quality content, relevancy and reputed back links are other factors which define website quality the most along with W3C validation in terms of search engine rankings.

W3C validation is included in all the packages of Total SEO and On-page optimization. Please visit these two categories to know about the packages and their respective charges.

Schema markup is a structured piece of code used to relate website content with common vocabulary. Bit confusing? Let us expand. Suppose you have a website and you have added your business address in it. Users visiting your website will easily identify that the particular portion of content is your business address as you have written so. But search engines don't understand human language directly. So if you want to convey search engines that specific portion of your webpage is your business address, you will have to highlight that portion of website content by putting it within structured markup used for addresses (this markup will signal search engines that particular lines of texts are conveying a physical address). So whenever a user is searching for similar services in regions around your address, your address and website will be shown up directly among other search results.

No. Schema markups will not slow down your website anyhow. Markups are not a part of content but they are structured codes used only by search engines to precisely identify meaning of data. So ultimately, schema markup will make website data more depictive without adding content on it.

Schema markup will help search engines to identify portions of website content more precisely as it covers a wide range of objects and attributes. Rather than mere text content, marked-up content is considered as more trusted and comprehensive by search engines. For example, a plain text story about power of love will be considered as less relevant and less detailed than the one marked up for author and user ratings. And hence, search engines will tend to list the latter higher in organic search results. Taking recent search engine algorithm changes into account, schema markup will surely get even more emphasis by search engines in upcoming days.

Yes. Schema markup can be done for the content that you already have upon your website without changing it.

No. We offer schema markups at quite affordable rates. For complete details please review our packages in On-page optimization section.