Case study of polldeep.com

Case Study of www.polldeep.com
Case study of polldeep.com
Business Model: Creates polls with ease, gets instant feedback and learns more from your audience than yes, no or maybe so.

PollDeep is an ultimate & the most comprehensive solution for free online poll creation. It will help you understand what will influence the answers to your question and will enable you to spot trends in your country and around the world. It allows to create, manage and share your online poll at your will. PollDeep is a free online poll tool, giving you the liberty of not only collecting but also sharing the results of the poll.

Case Study of www.polldeep.com
  • Website:http://www.polldeep.com
  • Industry:Online Poll Makers
  • Target Market:US & UK
  • Challenges:

    The SEO challenge that we faced at the beginning of the campaign was the proper keyword research & targeting with focused on page optimization. The lack of important on-page parameters (page titles, meta descriptions, header tags, canonical links) were main hurdles that we need to conquer. Above all, the major challenge was:

    • 1) High Competition
    • 2) No Backlinks
    • 3) Low Conversion Rate
    • 4) Lack of Social Media Presence

Our Findings :

YourSEOPick team came out with following findings that were barriers for PollDeep's poor performance on search engines.

Improper Title Tags:

Title tags are the most important on-site element to influence rankings. Title tags should be unique for each page with the brand at the end and the primary keyword at the beginning. Adding a unique title tag to each page summarizing the focus of the page will improve relevancy and search engine rankings for targeted keywords. In previous title tags, we found that primary targeted keywords were not highlighted in titles.

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Poor Meta Descriptions:

Meta descriptions are displayed in search results much like paid advertisements. Optimized meta descriptions are known to improve click through rate. Meta descriptions should include a call to action and align with the title and H1 tag of a page. In old meta descriptions, we found that primary keywords were not used.

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High Page Load Time:

With continuous algorithm updates, the search engine giant, Google, emphasized on saving low page load times in order to improve user experience. In his update, Matt Cutts, Google’s Webspam team head, specified that the new algorithm update would consider site's page load time as an important factor for rankings. While conducting technical assessment, YourSEOPick team tested the page load time & found that site took 25.15 seconds which was slower than 90% of all tested websites.

The main factors that contributed to high load time were large css files, improperly optimized images & scripts, missing browser caching, etc.

Missing Heading Tags:

Heading tags outline the hierarchy of content and must be unique to each page to help search crawlers understand the topical focus for a specific page and its subsections. Adding unique H1 heading tag to each page summarizing the focus of the page will improve relevancy and search engine rankings for targeted keywords. During our technical assessment, we found that no h1 header tag was used on the home page and other pages of the site.

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Domain Authority & Trust:

The domain authority of site is an important factor that ranks the site as high- quality or low- quality. It is measured on a 100 point scale, with any site above 40 being considered a fairly good quality site, and sites above 70 being considered truly high quality. When YourSEOPick team tested PollDeep's domain authority as compared to competitors, we found that it was 14 (out of 100) which states that the site's quality is below average in terms of trust & authority & requires attention.

How we did it?

Approach:

We understand that increasing visibility over internet is the key to success in online business. PollDeep being an Online Poll Creator should have a strong online impact and must continually be shown in search results to gain more and more mindshare with each potential customer. Gaining higher rank on the SERPs was our prime objective as it would result into more leads, resulting in higher conversion. The major approach set was to optimize onpage factors and build high quality relevant backlinks by increasing backlinks, social reach, and online promotion.

Implementation:

Phase 1 – Website audit

Prevailing website was assessed against a list of checkpoints including the major ones like website errors, design issues, links, URL health, meta tags, content quality, robots.txt, file size, alt tags, sitemap etc.

After completion of website audit, major issues found with website were as follow,
  • W3C errors
  • Missing alt tags
  • Missing H1 Tags
  • Missing Favicon
  • Images more than 20kb
  • Improper meta tags
  • No Microdata
  • No Twitter Cards & Open Graph Tags
  • Internal link issues
  • No RSS button & Sitemap.xml
  • Improper Robots.txt
  • Poor quality, lesser back links

Phase 2 – Keyword research

Extensive keyword research on keywords like “Online Poll Creator”, “Online Poll Maker” etc. was performed using keyword research tool like Google Adwords.

The process :

  • Extracting the search term from each page of the website
  • Generating list of most relevant keywords
  • Analysing the keywords used by competitors
  • Finding number of search results and global searches per month for each keyword.
  • Finding the most appropriate, profitable generic keywords based on KEI and client demands
  • Finding of secondary & long tail keywords for inner pages and specific pages.

Phase 3 – Onpage optimization

Onpage optimization being the most demanding aspect of PollDeep, was performed with content optimization in core of all onpage factors. Google webmasters tools and Google Analytics Account was set up to crawl and track the website errors & analyse the website traffic respectively. Apart from this, PollDeep was also optimized for SEO Friendly URLs, Image Size & Alt Text, Meta Title & Meta Description, Sitemap & Robots.txt, W3C compliance and various other onpage factors.

Phase 4 – Website testing

Website assessment for errors, bugs, content mistakes and usability was performed to check out website's SEO health after onpage optimization.

  • Post optimization report sent to client.
  • Website finalization with client approval.

Phase 5 – Offpage optimization

After completion of on-page optimization phase, we continuously monitored the performance of the website & started off with link building activities. With motive of “building quality links', our professional content writers started developing content for off- page submissions.We initiated by doing Article Submissions in high pr quality article sites. The title of the article focused on the generic keyword with inner category link in the body content.

Offpage optimization

At the later stage, YourSEOPick team continuously kept going with content sharing comprising of Blog Submissions, PDF/Document submissions, that are of high authority & pr (page rank) with maximum visits & clicks.

  • Offpage optimization
  • Offpage optimization

After finishing content syndication activities, we moved ahead to our next step as per our devised strategy & that was, to get interactive with brand powerpoint presentations, & brand videos promotion.

  • Offpage optimization
  • Offpage optimization

The next step which we followed was creation of Social Media Pages for the business on Facebook, Google+ & Twitter. Also we started working on Social Media Marketing to drive targeted traffic.

  • Offpage optimization
  • Offpage optimization
  • Offpage optimization

Results

One key indicator of the success of this type of SEO campaign is based on how well non-branded search terms, terms that do not include the root of the company name, drive traffic to the site. In reviewing the Analytics for PollDeep, we found a drastic increase in organic search traffic for key phrases that do not include the root of the client’s company name.

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Within a short period of time, we were able to hit the bull's eye by achieving the increased non-branded organic traffic & accomplished the following targets:

IN JUST 2 MONTHS

YourSEOPick Increased
  • 63.48 %

    Visits
  • 4

    Unique Users Daily Sessions
  • 876

    Unique Page Views Sessions
  • 226

    New Users(Monthly) Sessions

Within 2 months of launch, polldeep.com ranked on first page for few keywords. Then we targeted more generic and highly competitive keywords and almost after 6 months they got placed on first page for various major search engines such as Google.com & Yahoo.com Below is the table showing list of keywords and their search engine rankings after 6 months of SEO services by YourSEOPick

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Projection:

After increase in search engine visibility and traffic conversions, our future projection for polldeep.com is to

  • Acquire 1st positions for each of the target keyword.
  • Increase social reach by Facebook and LinkedIn fan pages
  • Focus on quality link building for gaining more web traffic.
  • Make SEO strategy meeting the requirements of the market and business.
  • Focus on getting organic listing through paid methods like PPC (Pay Per Click) and carrying out Ad Campaigns in Social Media Sites like Facebook, Twitter & Google+.
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