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ChessUnleashed is an Online Chess Coaching Center that will teach you to be an advanced chess player by employing an approach that few novice players are permitted to access, an approach developed by a grandmaster. The course puts emphasis on chess fundamentals, workflow methods, and elements of psychology.
As Chess Unleashed was newly created, we had to start from the scratch. The SEO challenge that we faced at the beginning of the campaign was the Google Indexing of all the website pages. Also we had to focus on proper keyword research & targeting with on page optimization. Above all, the major challenge was:
YourSEOPick team came out with following findings that were barriers for Chess Unleashed's poor performance on search engines.
Title tags are the most important on- site element to influence rankings. Title tags should be unique for each page with the brand at the end and the primary keyword at the beginning. Adding a unique title tag to each page summarizing the focus of the page will improve relevancy and search engine rankings for targeted keywords. During our technical assessment, we found that no title tags were used.
Meta descriptions are displayed in search results much like paid advertisements. Optimized meta descriptions are known to improve click through rate. Meta descriptions should include a call to action and align with the title and H1 tag of a page. We found that no meta descriptions were used.
With continuous algorithm updates, the search engine giant, Google, emphasized on saving low page load times in order to improve user experience. In his update, Matt Cutts, Google’s Webspam team head, specified that the new algorithm update will consider site's page load time as an important factor for rankings. While technical assessment, YourSEOPick team tested the page load time & found that site takes 12 seconds which was slower than 60% of all tested websites.
The main factors that contributed to high load time were large css & javascript files, improperly optimized images & scripts, missing browser caching etc.
The domain authority of site is an important factor that ranks the site as high- quality or low- quality. It is measured on a 100 point scale, with any site above 40 being considered a fairly good quality site, and sites above 70 being considered truly high quality. When YourSEOPick team tested Chess Unleashed domain authority as compared to competitors, we found that it was 1 (out of 100) which states that the site's quality is extremely poor in terms of trust & authority & requires attention.
We understand that increasing visibility over internet is the key to success in online business. Chessunleashed being an Online Chess Coaching Service should have a strong online impact and must continually be shown in search results to gain more and more mindshare with each potential customer. To be on the top rank on the SERPs was our prime objective as it would result in getting more leads & gaining website traffic resulting in higher conversion. The major approach was set to optimize onpage factors and build high quality relevant backlinks by increasing backlinks, social reach, and online promotion.
Prevailing website was assessed against a list of checkpoints including major ones like website errors, design issues, links, url health, meta tags, content quality, robots.txt, file size, alt tags, sitemap etc.
After completion of website audit, major issues found with website were as follows,Extensive keyword research on keywords like “Online Chess Coaching Services ”, “Valentin Yotov chess classes ”, “ Interactive Chess Learning “ etc.. was performed using keyword research tool like Google Adwords.
The process :
Onpage optimization being the most demanding aspect of Chessunleashed, was performed with content optimization in core of all onpage factors. Google webmasters tools and Google Analytics Account was set up to track the website errors & analyse the website traffic respectively. Apart from this, chessunleashed.us was also optimized for Site Speed, Microdata Insertion, Image Size & Alt Text, Meta Title & Meta Description, CSS & Javascript Minification and various other onpage factors.
Website assessment for errors, bugs, content mistakes and usability was performed to check out website's SEO health after onpage optimization.
As Chessunleashed targeted global market specially USA, the core strategy for off-page optimization was set towards creating high quality natural back links, and social influence back links along with niche backlinks that could significantly help this kind of site to get higher rankings. We initiated by doing Article Submissions in high pr quality article sites. The title of the article focused on the generic keyword with inner category link in the body content.
At the later stage, YourSEOPick team continuously kept going with content sharing comprising of Blog Submissions, Blog Bookmarking, that are of high authority & pr (page rank) with maximum visits & clicks.
The next step which we followed was creation of Social Media Pages for the business on Facebook, LinkedIn & Twitter. Also we started working on Social Media Marketing to drive targeted traffic.
One key indicator of the success of this type of SEO campaign is based on how well non-branded search terms, terms that do not include the root of the company name, drive traffic towards the site. In reviewing the Analytics for Chess Unleashed, we found a drastic increase in organic search traffic for key phrases that do not include the root of the client’s company name.
Within a short period of time, we were able to hit the bull's eye by achieving the increased non-branded organic traffic & accomplished the following targets:
80%
Visits25
Unique Users Daily Sessions490
Unique Page Views Sessions1590
New Users(Monthly) SessionsWithin 2 months of launch, Chessunleashed ranked on first page for few keywords. Then we targeted more generic and highly competitive keywords and almost after 6 months these keywords got placed on first page for various major search engines such as Google.com & Bing.com. Following are the list of keywords and their search engine rankings after 6 months of SEO services by YourSEOPick.
After huge increase in search engine visibility and traffic conversions, our future projection for chessunleashed.us is to
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