Case Study of Drain Fixers

Case Study of Drain Fixers
Business Model : Drain experts in diagnosing & repairing blocked and broken drains efficiently, with professional services include water jetting, pipe relining, drain replacement and CCTV drain inspection.

Drain FIxers professional team has been highly trained in diagnosing & repairing blocked drain to provide long term drain fixing solution. Years of experience and training in drainage systems along with our CCTV Drain Camera will take the guesswork out of fixing your blocked drain.We greatly ensures that your drainage problem will not only get fixed by our professionals but in the most efficient manner available.

Case Study of
  • Client:Drain Fixers
  • Campaign:SEO
  • Target Market:Melbourne, Australia
  • Industry:Drain Fixing, Repairing, Relining
  • URL:
  • Challenges:

    The SEO challenge that we faced at the beginning of the campaign was the proper keyword research & targeting with focused on page optimization. The lack of important on-page parameters (page titles, meta descriptions, header tags, canonical links) were main hurdles that we need to conquer. Above all, the major challenge was:

    • 1) High Competition
    • 2) Generate Quality Traffic
    • 3) Lack of Social Media Presence
    • 4) Generate Backlinks

Our Findings :

YourSEOPick team came out with following findings that were barriers for Drain Fixers poor performance on search engines.

Missing Title Tags:

Title tags are the most important on - site element to influence rankings. Title tags should be unique for each page with the brand at the end and the primary keyword at the beginning. Adding a unique title tag to each page summarizing the focus of the page will improve relevance and search engine rankings for targeted keywords. During our technical assessment, we found that no title tags were used.

Older optimized

Missing Meta Descriptions:

Meta descriptions are displayed in search results much like paid advertisements. Optimized meta descriptions are known to improve click through rate. Meta descriptions should include a call to action and align with the title and H1 tag of a page. We found that no meta descriptions were used.

Older optimized

High Page Load Time:

With continuous algorithm updates, the search engine giant, Google, emphasized on saving low page load times in order to improve user experience. In his update, Matt Cutts, Google’s Webspam team head, specified that the new algorithm update will consider site's page load time as an important factor for rankings. While technical assessment, YourSEOPick team tested the page load time & found that site takes 11.21 seconds which was slower than 80% of all tested websites.

The main factors that contributed to high load time were large css & javascript files, improperly optimized images & scripts, missing browser caching etc.

Domain Authority & Trust:

The domain authority of site is an important factor that ranks the site as high- quality or low- quality. It is measured on a 100 point scale, with any site above 40 being considered a fairly good quality site, and sites above 70 being considered truly high quality. When YourSEOPick team tested Drain Fixers domain authority as compared to competitors, we found that it was 15 (out of 100) which states that the site's quality is extremely poor in terms of trust & authority & requires attention.

How we did it?


If you are taking your business over the internet with the help of your business website, you will have to increase your organic traffic. As Drain Fixers intended to convert visitors all over Australia, we started with gaining maximum traffic from these locations which can be converted into customers. On-page optimization had to be taken into account first, followed by off-page optimization and build high quality relevant backlinks by increasing backlinks, social reach, and online promotion.


Phase 1 – Website audit

Prevailing website was assessed against a list of checkpoints including major ones like website errors, design issues, links, url health, meta tags, content quality, robots.txt, file size, alt tags, sitemap etc.

After completion of website audit, major issues found with website were as follows,
  • Poor Page Speed
  • Missing alt tags
  • Images more than 100kb
  • Missing Meta Title & Meta Descriptions
  • No Microdata
  • Unminified CSS & Javascript
  • No Social Site Activation

Phase 2 – Keyword research

Extensive keyword research on keywords like “blocked drains solutions”, “drain cleaner ”, “drain relining ” etc.. was performed using keyword research tool like Google Adwords.

  • Extracting the search term from each page of the website.
  • Generating list of most relevant keywords
  • Analysing the keywords used by Competitors
  • Finding number of search results and global searches per month for each keyword.
  • Derivation of most appropriate, profitable generic keywords based on KEI and client demands
  • Derivation of secondary & long tail keywords for inner pages and specific pages.

Phase 3 – Onpage optimization

Onpage optimization being the most demanding aspect of Drain Fixers, was performed with content optimization in core of all onpage factors. Google webmasters tools and Google Analytics Account was set up to crawl and track the website errors & analyse the website traffic respectively. Apart from this, Drain FIxers was also optimized for SEO Friendly URLs, Image Size & Alt Text, Meta Title & Meta Description, Sitemap & Robots.txt, W3C compliance and various other onpage factors.

Phase 4 – Website testing

Website assessment for errors, bugs, content mistakes and usability was performed to check out website's SEO health after onpage optimization.

  • Post optimization report sent to client.
  • Website finalization with client approval.

Phase 5 – Offpage optimization

As Drain Fixers targeted specific locations around Australia, the core strategy for off-page optimization was set towards creating high quality natural backlinks, and social influence back links along with niche backlinks that could significantly help this kind of site to get higher rankings.We initiated by doing Article Submissions in high pr quality article sites. The title of the article focused on the generic keyword with inner category link in the body content.

Offpage optimization

At the later stage, YourSEOPick team continuously kept going with content sharing comprising of Blog Bookmarking, QA Submissions, that are of high authority & pr (page rank) with maximum visits & clicks.

Offpage optimization

Offpage optimization

Offpage optimization


One key indicator of the success of this type of SEO campaign is based on how well non-branded search terms, terms that do not include the root of the company name, drive traffic to the site. In reviewing the Analytics for Drain Fixers, we found a drastic increase in organic search traffic for key phrases that do not include the root of the client’s company name.

Older optimized

Within a short period of time, we were able to hit the bull's eye by achieving the increased non-branded organic traffic & accomplished the following targets:


YourSEOPick Increased
  • 65 %

  • 82

    Unique Users Daily Sessions
  • 532

    Unique Page Views Sessions
  • 928

    New Users(Monthly) Sessions

Within 2 months,Drain Fixers ranked on first page for few keywords. Then we targeted more generic and highly competitive keywords and almost after 6 months they got placed on first page for various major search engines such as & Following are the list of keywords and their search engine rankings after 6 months of SEO services by YourSEOPick.

Offpage optimization

Projection :

After increase in search engine visibility and traffic conversions, our future projection for Drain FIxers is to

  • Acquire 1st positions for each of the target keyword.
  • Focus on quality link building for gaining more web traffic.
  • Make SEO strategy meeting the requirements of the market and business.
  • Focus on getting organic listing through paid methods like PPC (Pay Per Click) and carrying out Ad Campaigns in Social Media Sites like Facebook, Twitter & Google+.
Offpage optimization