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Australian Visa Hub is a registered Australian Migration Specialist and a visa expert,assist people to study,work and live in Australia with many ongoing support services such as linking with: Recruitment Companies, Education Institutions, Employment Providers, Banking Services, as well as Property Matters to name just a few.
The SEO challenge that we faced at the beginning of the campaign was the proper keyword research & targeting with focused on page optimization. The lack of Google Indexing of all the website pages and important on-page parameters (page titles, meta descriptions, header tags, canonical links) were main hurdles that we need to conquer. Above all, the major challenge was:
YourSEOPick team came out with following findings that were barriers for Australian Visa Hub’s poor performance on search engines.
Title tags are the most important on - site element to influence rankings. Title tags should be unique for each page with the brand at the end and the primary keyword at the beginning. Adding a unique title tag to each page summarizing the focus of the page will improve relevance and search engine rankings for targeted keywords. During our technical assessment, we found that no title tags were used.
Meta descriptions are displayed in search results much like paid advertisements. Optimized meta descriptions are known to improve click through rate. Meta descriptions should include a call to action and align with the title and H1 tag of a page. We found that no meta descriptions were used.
With continuous algorithm updates, the search engine giant, Google, emphasized on saving low page load times in order to improve user experience. In his update, Matt Cutts, Google’s Webspam team head, specified that the new algorithm update will consider site's page load time as an important factor for rankings. While technical assessment, YourSEOPick team tested the page load time & found that site takes 11 seconds which was slower than 76% of all tested websites.
The main factors that contributed to high load time were large css files, improperly optimized images & scripts, missing browser caching etc.
The domain authority of site is an important factor that ranks the site as high- quality or low- quality. It is measured on a 100 point scale, with any site above 40 being considered a fairly good quality site, and sites above 70 being considered truly high quality. When YourSEOPick team tested Australian Visa Hub’s domain authority as compared to competitors, we found that it was 3 (out of 100) which states that the site's quality is low in terms of trust & authority & requires attention.
If you are taking your business over the internet with the help of your business website, you will have to increase your organic traffic. As Australian Visa Hub intended to convert visitors all over Sri Lanka, we started with gaining maximum traffic from these locations which can be converted into customers.On-page optimization had to be taken into account first, followed by off-page optimization and build high quality relevant backlinks by increasing backlinks, social reach, and online promotion.
Prevailing website was assessed against a list of checkpoints including major ones like website errors, design issues, links, url health, meta tags, file size, alt tags, image optimization & xml etc.
Extensive keyword research on keywords like “skilled migration australia”, “Australian Visa Hub Intl”,”australia immigration consultants” etc.. was performed using keyword research tool like Google Ads.
The process :
Onpage optimization being the most demanding aspect of Australian Visa Hub, was performed with content optimization in core of all onpage factors. Google webmasters tools and Google Analytics Account was set up to crawl and track the website errors & analyse the website traffic respectively. Apart from this, Australian Visa Hub was also optimized for SEO Friendly URLs, Image Size & Alt Text, Meta Title & Meta Description, linking structure, W3C compliance and various other onpage factors.
Website assessment for errors, bugs, content mistakes and usability was performed to check out website's SEO health after onpage optimization.
As Australian Visa Hub targeted all over Sri Lanka, the core strategy for off-page optimization was set towards creating high quality natural backlinks, and social influence back links along with niche backlinks that could significantly help this kind of site to get higher rankings. We initiated by Question & Answer Submissions in high pr Q&A sites.
At the later stage, YourSEOPick team continuously kept going with content sharing comprising of Blog Bookmarking,Article Submission that are of high authority & PR (page rank) with maximum visits & clicks.
One key indicator of the success of this type of SEO campaign is based on how well non-branded search terms, terms that do not include the root of the company name, drive traffic to the site. In reviewing the Analytics for Australian Visa Hub, we found a drastic increase in organic search traffic for key phrases that do not include the root of the client’s company name.
Within a short period of time, we were able to hit the bull's eye by achieving the increased non-branded organic traffic & accomplished the following targets:
72 %
Visits697
Unique Users Daily Sessions1221
Unique Page Views Sessions1015
New Users(Monthly) SessionsWithin few times, Australian Visa Hub ranked on first page for few keywords. Then we targeted more generic and highly competitive keywords and almost after 6 months they got placed on first page for various major search engines such as Google.com & Bing.com. Following are the list of keywords and their search engine rankings after 6 months of SEO services by YourSEOPick.
After increase in search engine visibility and traffic conversions, our future projection for Australian Visa Hub is to
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