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Case Study of Ausvisahub

Case Study of ausvisahub.com
Business Model : Australian Visa Hub is a wholly owned international migration company and a consultancy, assisting people from all over the world to work, study or live in Australia..

Australian Visa Hub is a registered Australian Migration Specialist and a visa expert,assist people to study,work and live in Australia with many ongoing support services such as linking with: Recruitment Companies, Education Institutions, Employment Providers, Banking Services, as well as Property Matters to name just a few.

Case Study of Australian Visa Hub
  • Client:Australian Visa Hub
  • Campaign:SEO
  • Target Market:Sri Lanka
  • Industry:Australian Migration & Visa Agency
  • URL:https://www.ausvisahub.com
  • Challenges:

    The SEO challenge that we faced at the beginning of the campaign was the proper keyword research & targeting with focused on page optimization. The lack of Google Indexing of all the website pages and important on-page parameters (page titles, meta descriptions, header tags, canonical links) were main hurdles that we need to conquer. Above all, the major challenge was:

    • 1) High Competition
    • 2) Generate Quality Traffic
    • 3) Lack of Social Media Presence

Our Findings :

YourSEOPick team came out with following findings that were barriers for Australian Visa Hub’s poor performance on search engines.

Missing Title Tags:

Title tags are the most important on - site element to influence rankings. Title tags should be unique for each page with the brand at the end and the primary keyword at the beginning. Adding a unique title tag to each page summarizing the focus of the page will improve relevance and search engine rankings for targeted keywords. During our technical assessment, we found that no title tags were used.

Older optimized

Missing Meta Descriptions:

Meta descriptions are displayed in search results much like paid advertisements. Optimized meta descriptions are known to improve click through rate. Meta descriptions should include a call to action and align with the title and H1 tag of a page. We found that no meta descriptions were used.

Older optimized

High Page Load Time:

With continuous algorithm updates, the search engine giant, Google, emphasized on saving low page load times in order to improve user experience. In his update, Matt Cutts, Google’s Webspam team head, specified that the new algorithm update will consider site's page load time as an important factor for rankings. While technical assessment, YourSEOPick team tested the page load time & found that site takes 11 seconds which was slower than 76% of all tested websites.

The main factors that contributed to high load time were large css files, improperly optimized images & scripts, missing browser caching etc.

Domain Authority & Trust:

The domain authority of site is an important factor that ranks the site as high- quality or low- quality. It is measured on a 100 point scale, with any site above 40 being considered a fairly good quality site, and sites above 70 being considered truly high quality. When YourSEOPick team tested Australian Visa Hub’s domain authority as compared to competitors, we found that it was 3 (out of 100) which states that the site's quality is low in terms of trust & authority & requires attention.

How we did it?

Approach:

If you are taking your business over the internet with the help of your business website, you will have to increase your organic traffic. As Australian Visa Hub intended to convert visitors all over Sri Lanka, we started with gaining maximum traffic from these locations which can be converted into customers.On-page optimization had to be taken into account first, followed by off-page optimization and build high quality relevant backlinks by increasing backlinks, social reach, and online promotion.

Implementation:

Phase 1 – Website audit

Prevailing website was assessed against a list of checkpoints including major ones like website errors, design issues, links, url health, meta tags, file size, alt tags, image optimization & xml etc.

  • Missing alt tags
  • W3C Errors
  • Images more than 100kb
  • Missing Meta Title & Meta Descriptions
  • No Social Site Activation
  • Unminified CSS & Javascript

Phase 2 – Keyword research

Extensive keyword research on keywords like “skilled migration australia”, “Australian Visa Hub Intl”,”australia immigration consultants” etc.. was performed using keyword research tool like Google Ads.

The process :

  • Extracting the search term from each page of the website
  • Generating list of most relevant keywords
  • Analysing the keywords used by Competitors
  • Finding number of search results and global searches per month for each keyword.
  • Derivation of most appropriate, profitable generic keywords based on KEI and client demands
  • Derivation of secondary & long tail keywords for inner pages and specific pages.

Phase 3 – Onpage optimization

Onpage optimization being the most demanding aspect of Australian Visa Hub, was performed with content optimization in core of all onpage factors. Google webmasters tools and Google Analytics Account was set up to crawl and track the website errors & analyse the website traffic respectively. Apart from this, Australian Visa Hub was also optimized for SEO Friendly URLs, Image Size & Alt Text, Meta Title & Meta Description, linking structure, W3C compliance and various other onpage factors.

Phase 4 – Website testing

Website assessment for errors, bugs, content mistakes and usability was performed to check out website's SEO health after onpage optimization.

  • Post optimization report sent to client.
  • Website finalization with client approval.

Phase 5 – Offpage optimization

As Australian Visa Hub targeted all over Sri Lanka, the core strategy for off-page optimization was set towards creating high quality natural backlinks, and social influence back links along with niche backlinks that could significantly help this kind of site to get higher rankings. We initiated by Question & Answer Submissions in high pr Q&A sites.

Offpage optimization

Offpage optimization

At the later stage, YourSEOPick team continuously kept going with content sharing comprising of Blog Bookmarking,Article Submission that are of high authority & PR (page rank) with maximum visits & clicks.

Offpage optimization

Offpage optimization

Offpage optimization

Offpage optimization

Results

One key indicator of the success of this type of SEO campaign is based on how well non-branded search terms, terms that do not include the root of the company name, drive traffic to the site. In reviewing the Analytics for Australian Visa Hub, we found a drastic increase in organic search traffic for key phrases that do not include the root of the client’s company name.

Older optimized

Within a short period of time, we were able to hit the bull's eye by achieving the increased non-branded organic traffic & accomplished the following targets:

IN JUST 2 MONTHS

YourSEOPick Increased
  • 72 %

    Visits
  • 697

    Unique Users Daily Sessions
  • 1221

    Unique Page Views Sessions
  • 1015

    New Users(Monthly) Sessions

Within few times, Australian Visa Hub ranked on first page for few keywords. Then we targeted more generic and highly competitive keywords and almost after 6 months they got placed on first page for various major search engines such as Google.com & Bing.com. Following are the list of keywords and their search engine rankings after 6 months of SEO services by YourSEOPick.

Offpage optimization

Projection :

After increase in search engine visibility and traffic conversions, our future projection for Australian Visa Hub is to

  • Acquire 1st positions for each of the target keyword.
  • Increase social reach by Facebook and Twitter fan pages
  • Focus on quality link building for gaining more web traffic.
  • Make SEO strategy meeting the requirements of the market and business.
  • Focus on getting organic listing through paid methods like PPC (Pay Per Click) and carrying out Ad Campaigns in Social Media Sites like Facebook & Twitter
Offpage optimization