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Aronberglaw is committed to serving justice in our community and its neighboring cities. They focus on representing only those people who sustained real injuries and need the help of real trial-ready lawyers. We actively limit the number of cases we undertake so we may actively manage your case and are easily accessible to you.
The SEO challenge that we faced at the beginning of the campaign was the proper keyword research & targeting with focused on-page optimization. The lack of Google Indexing of all the website pages and important on-page parameters (page titles, meta descriptions, header tags, canonical links) were the main hurdles that we needed to conquer. Above all, the major challenge was:
YourSEOPick team came out with the following findings that were the reasons for Aronberglaw’s poor performance on search engines.
Title tags are the most important on-site element to influence rankings. Title tags should be unique for each page with the brand at the end and the primary keyword at the beginning. Adding a unique title tag to each page summarizing the focus of the page will improve relevance and search engine rankings for targeted keywords. In previous title tags, we found that primary targeted keywords were not highlighted in titles.
Meta descriptions are displayed in search results much like paid advertisements. Optimized meta descriptions are known to improve click-through rate. Meta descriptions should include a call to action and align with the title and H1 tag of a page. In old meta descriptions, we found that primary keywords were not used.
With continuous algorithm updates, the search engine giant, Google, emphasized saving low page load times in order to improve user experience. In his update, Matt Cutts, Google’s Webspam team head, specified that the new algorithm update will consider the site's page load time as an important factor for rankings. While technical assessment, YourSEOPick team tested the page load time & found that the site takes 15 seconds which was slower than 87% of all tested websites.
The main factors that contributed to high load time were large CSS files, improperly optimized images & scripts, missing browser caching, etc.
Heading tags outline the hierarchy of content and must be unique to each page to help search crawlers understand the topical focus for a specific page and its subsections. Adding unique H1 heading tags to each page summarizing the focus of the page will improve relevance and search engine rankings for targeted keywords. During our technical assessment, we found that no H1 header tag is used on the homepage of the site.
The domain authority of site is an important factor that ranks the site as high- quality or low- quality. It is measured on a 100 point scale, with any site above 40 being considered a fairly good quality site, and sites above 70 being considered truly high quality. When YourSEOPick team tested Aronberglaw’s domain authority as compared to competitors, we found that it was 0 (out of 100) which states that the site's quality is low in terms of trust & authority & requires attention.
If you are taking your business over the internet with the help of your business website, you will have to increase your organic traffic. As Aronberglaw to convert visitors all over West Atlantic Avenue Delray Beach, Florida, we started with gaining maximum traffic from these locations which can be converted into customers. On-page optimization had to be taken into account first, followed by off-page optimization and build high quality relevant backlinks by increasing backlinks, social reach, and online promotion.
The prevailing website was assessed against a list of checkpoints including major ones like website errors, design issues, links, URL health, meta tags, article content quality, robots.txt, file size, alt tags, image optimization, XML & Visual sitemap, etc.
After completion of the website audit, major issues found with the website were as follows,Extensive keyword research on keywords like “Accident Attorney”, “Law Firms”, “Personal Injury Attorney” etc.. was performed using keyword research tool like Google Ads.
The process :
Onpage optimization being the most demanding aspect of Aronberglaw, was performed with content optimization in core of all onpage factors. Google webmasters tools and Google Analytics Account was set up to crawl and track the website errors & analyse the website traffic respectively. Apart from this, Aronberglaw was also optimized for SEO Friendly URLs, Image Size & Alt Text, Meta Title & Meta Description, linking structure, Sitemap & Robots.txt, W3C compliance and various other onpage factors.
Website assessment for errors, bugs, content mistakes and usability was performed to check out the website's SEO health after onpage optimization.
As Aronberglaw is targeted to West Atlantic Avenue Delray Beach, Florida, the core strategy for off-page optimization was set towards creating high quality natural backlinks, and social influence back links along with niche backlinks that could significantly help this kind of site to get higher rankings. We initiated this by doing Article Submissions in high PR quality article sites. The title of the article focused on the generic keyword with inner category link in the body content.
At the later stage, YourSEOPick team continuously kept going with content sharing comprising of Blog Bookmarking, QA Submissions that are of high authority & PR (page rank) with maximum visits & clicks.
Within 3 months, Aronberglaw ranked on the first page for few keywords. Then we targeted more generic and highly competitive keywords and almost after 6 months they got placed on first page for various major search engines such as Google.com & Bing.com. Following are the list of keywords and their search engine rankings after 6 months of SEO services by YourSEOPick.
After increase in search engine visibility and traffic conversions, our future projection for Aronberglaw is to
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