Case Study of DentalSugeryVirginia

Case Study of
Case Study of DentalSurgeryVirginia
Business Model :Dental Sugery Virginia provides Oral Surgery Tooth Extractions, Dental Implant Surgery, Denture Extracts, Wisdom Teeth Removal, Dental Reconstructive Surgery, Oral Pathology / Cancer Screens. Toothaches, decay, and wisdom teeth create dental pain on a sudden and unexpected basis.

Toothaches can be very painful and disrupt work, school, sleep, and daily activities. Their goal is to help you to smile again! Urgent and same daycare is available to our patients. We strive to provide immediate surgery to alleviate pain, minimize stress, and improve quality of life.

Case Study of
  • Website:
  • Industry:Dental Surgery
  • Target Market:Oral Surgeons Fredericksburg VA, Chesterfield
  • Challenges:

    The SEO challenge that we faced at the beginning of the campaign was the proper keyword research & targeting with focused on-page optimization. The lack of Google Indexing of all the website pages and important on-page parameters (page titles, meta descriptions, header tags, canonical links) were the main hurdles that we needed to conquer. Above all, the major challenge was:

    • 1) Generate Quality Traffic
    • 2) No Backlinks
    • 3) Lack Of Social Media Presence
    • 4) High Competition

Our Findings :

YourSEOPick team came out with the following findings that were the reasons for Dental Sugery Virginia’s poor performance on search engines.

Improper Title Tags:

Title tags are the most important on-site element to influence rankings. Title tags should be unique for each page with the brand at the end and the primary keyword at the beginning. Adding a unique title tag to each page summarizing the focus of the page will improve relevance and search engine rankings for targeted keywords. In previous title tags, we found that primary targeted keywords were not highlighted in titles.

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Missing Meta Descriptions:

Meta descriptions are displayed in search results much like paid advertisements. Optimized meta descriptions are known to improve click-through rate. Meta descriptions should include a call to action and align with the title and H1 tag of a page. In old meta descriptions, we found that primary keywords were not used.

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With continuous algorithm updates, the search engine giant, Google, emphasized saving low page load times in order to improve user experience. In his update, Matt Cutts, Google’s Webspam team head, specified that the new algorithm update will consider the site's page load time as an important factor for rankings. While technical assessment, YourSEOPick team tested the page load time & found that the site takes 15 seconds which was slower than 87% of all tested websites.

The main factors that contributed to high load time were large CSS files, improperly optimized images & scripts, missing browser caching, etc.

Missing Heading Tags:

Heading tags outline the hierarchy of content and must be unique to each page to help search crawlers understand the topical focus for a specific page and its subsections. Adding unique H1 heading tags to each page summarizing the focus of the page will improve relevance and search engine rankings for targeted keywords. During our technical assessment, we found that no H1 header tag is used on the homepage of the site.

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Domain Authority & Trust:

The domain authority of site is an important factor that ranks the site as high- quality or low- quality. It is measured on a 100 point scale, with any site above 40 being considered a fairly good quality site, and sites above 70 being considered truly high quality. When YourSEOPick team tested Dental Surgery Virginia’s domain authority as compared to competitors, we found that it was 0 (out of 100) which states that the site's quality is low in terms of trust & authority & requires attention.

How we did it?


We understand that increasing visibility over internet is the key to success in online business. Dental Surgery Virginia being an Oral Health Solution should have a strong online impact and must continually be shown in search results to gain more and more mindshare with each potential customer. Gaining higher rank on the SERPs was our prime objective as it will lead to more leads resulting in higher conversion.


Phase 1 – Website audit

The prevailing website was assessed against a list of checkpoints including major ones like website errors, design issues, links, URL health, meta tags, article content quality, robots.txt, file size, alt tags, image optimization, XML & Visual sitemap, etc.

After completion of the website audit, major issues found with the website were as follows,
  • W3C Errors
  • Missing alt tags
  • Missing Heading tags
  • Images Size more than 100kb
  • Improper Meta Tags
  • No Structured Data Markup
  • No Internal Linking Structure
  • Improper links in XML sitemap
  • Higher Page Load Time
  • Improper Robots.txt
  • Poor quality, lesser backlinks

Phase 2 – Keyword research

Extensive keyword research on keywords like “teeth wisdom removal”, “chesterfield va dentist”, “maxillofacial and oral surgeon” etc.. was performed using keyword research tool like Google Ads.

The process :

  • Extracting the search term from each page of the website
  • Generating list of most relevant keywords
  • Analysing the keywords used by Competitors
  • Finding number of search results and global searches per month for each keyword.
  • Derivation of most appropriate, profitable generic keywords based on KEI and client demands
  • Derivation of secondary & long tail keywords for inner pages and specific pages.

Phase 3 – Onpage optimization

Onpage optimization being the most demanding aspect of Dental Surgery Virginia, was performed with content optimization in core of all onpage factors. Google webmasters tools and Google Analytics Account was set up to crawl and track the website errors & analyse the website traffic respectively. Apart from this, Dental Surgery Virginia was also optimized for SEO Friendly URLs, Image Size & Alt Text, Meta Title & Meta Description, linking structure, Sitemap & Robots.txt, W3C compliance and various other onpage factors.

Phase 4 – Website testing

Website assessment for errors, bugs, content mistakes and usability was performed to check out the website's SEO health after onpage optimization.

  • Post optimization report sent to client.
  • Website finalization with client approval.

Phase 5 – Offpage optimization

As Dental Surgery Virginia is targeted to Fredericksburg VA & Chesterfield USA, the core strategy for off-page optimization was set towards creating high quality natural backlinks, and social influence back links along with niche backlinks that could significantly help this kind of site to get higher rankings. We initiated this by doing Article Submissions in high PR quality article sites. The title of the article focused on the generic keyword with inner category link in the body content.

Offpage optimization
Offpage optimization
Offpage optimization
Offpage optimization

Within 3 months, Dental Surgery Virginia ranked on the first page for few keywords. Then we targeted more generic and highly competitive keywords and almost after 6 months they got placed on first page for various major search engines such as & Following are the list of keywords and their search engine rankings after 6 months of SEO services by YourSEOPick.

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After increase in search engine visibility and traffic conversions, our future projection for Dental Surgery Virginia is to

  • Acquire 1st positions for each of the target keyword.
  • Increase social reach by Facebook and Twitter fan pages
  • Focus on quality link building for gaining more web traffic.
  • Make SEO strategy meet the requirements of the market and business.
  • Focus on getting organic listing through paid methods like PPC (Pay Per Click) and carrying out Ad Campaigns in Social Media Sites like Facebook & Twitter.
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