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Toothaches can be painful and disrupt work, school, sleep, and daily activities. Urgent care and same-day care are available for patients. Immediate surgery to alleviate pain, minimize stress, and improve quality of life is provided.
The SEO challenges that we faced at the beginning of the campaign were related to proper keyword research & targeting and focused on-page optimization. There was also a lack of Google Indexing of all the website pages and important on-page parameters (page titles, meta descriptions, header tags, canonical links). These were the main issues that we needed to resolve. The major challenges were:
YourSEOPick team identified the following issues that were the reasons for Dental Surgery Virginia website’s poor performance on search engines.
Title tags are the most important on-site element to influence rankings. Title tags should be unique for each page, with the primary keyword at the beginning and the brand at the end. Adding a unique title tag to each page summarizing the focus of that page will improve its relevance and search engine rankings for targeted keywords. In the old title tags, we found that the primary targeted keywords were not highlighted in titles.
Meta descriptions are displayed in search results similar to paid advertisements. Optimized meta descriptions are known to improve the click-through rate. Meta descriptions should include a call to action and align with the title and H1 tag of the page. In the old meta descriptions, we found that the primary keywords were not used.
Heading tags outline the hierarchy of content and must be unique to each page to help search crawlers understand the topical focus for a specific page and its subsections. Adding unique H1 heading tags to each page summarizing the focus of the page will improve its relevance and search engine rankings for targeted keywords. During our technical assessment, we found that there were no H1 header tags used on the homepage of the website.
The domain authority of a site is an important factor that ranks the site either as a high-quality or a low-quality site. It is measured on a 100 point scale. A site that scores above 40 points is considered to be a fair, good-quality site. Sites that score above 70 are considered to be truly high-quality sites. When YourSEOPick team tested Dental Surgery Virginia’s domain authority compared to its competitors, we found it was 0 (out of 100). It showed that the site’s quality was low in terms of trust and authority. Therefore, it required attention.
We understand that increasing visibility over the internet is the key to success in online business. Dental Surgery Virginia, being an Oral Health Solution provider, should have a strong online impact. It must continually be shown in search results to gain more and more mind share with each potential customer. To gain a higher rank on the SERPs was our prime objective as it will lead to more leads resulting in higher conversions.
We assessed the existing website against a list of checkpoints. These included major ones like website errors, design issues, links, URL health, meta tags, article content quality, robots.txt, file size, alt tags, image optimization, XML & Visual sitemap, etc.
After completion of the website audit, the major issues found with the website were as follows:Extensive keyword research was carried out on keywords like “dental surgery”, “emergency oral surgeon”, “dental surgery virginia”, and more using keyword research tool like Google Ads.
The process :
On-page optimization was the most demanding aspect of the Dental Surgery Virginia website. We did this through content optimization at the core of all on-page factors. We set up the Google webmasters tool to crawl and track the website errors. Apart from this, we optimized the Dental Surgery Virginia website for SEO Friendly URLs, Image Size & Alt Text, Meta Title & Meta Description, linking structure, Sitemap & Robots.txt, W3C compliance, and various other on-page factors.
We performed a website assessment to find any errors, bugs, content mistakes, and usability to check the website's SEO health after on-page optimization.
As the Dental Surgery Virginia website is targeted towards residents in Fredericksburg & Chesterfield VA, USA, the core strategy for off-page optimization was set towards creating high-quality natural backlinks and social influence backlinks. We also wanted to create niche backlinks that could significantly help this kind of site to get higher rankings. We initiated this by carrying out 'Article Submissions' in high PR quality article sites. The title of each article focused on a generic keyword with an inner category link in the content.
Off-Page Tasks
Blog Post: Blogging improves the website rankings by keeping the content relevant and updated. It also helps target long-tailed keywords and increases external links.
Blog Link: https://dentalsurgeryvirginiaseo.blogspot.com/2021/04/everything-you-need-to-know-about.html
Article Submission: Article submission helps boost page rank, site traffic, and backlinks. It also builds website credibility and helps generate new customer bases as it has a wide reach.
Article Submission Link: https://dentalsurgeryvirginia.tumblr.com/post/654664254743592960/when-surgical-extraction-of-teeth-is-necessary
Business Listing: Business listing on multiple platforms helps build online credibility and increase the website ranking. It also helps bring in new customers as it improves the visibility and reach of the website.
Business Listing Link: https://www.yellowpages.com/fredericksburg-va/mip/dental-surgery-virginia-533447630?lid=533447630
In the initial 3 months, the Dental Surgery Virginia website ranked on the first page for a few keywords. Then we targeted more generic and highly competitive keywords, and almost after 6 months, the website got ranked on the first page of various major search engines such as Google.com and Bing.com. Following is the list of keywords and their search engine rankings after 6 months of SEO services by YourSEOPick.
Google And Bing Comparative Keyword Ranking
Google Keyword Ranking
Bing Keyword Ranking
We used the Google Search Console to monitor the total clicks and impressions of the website. With this we could monitor the average site position and modify our strategies as required.
After an increase in search engine visibility and traffic conversions, our future projections for Dental Surgery Virginia website is to:
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