Case Study of Promise Senior Solutions

CASE STUDY – Promise Senior Solutions
Business Model :Promise Senior Solutions is USA's at-home senior care service-providing company. They provide a wide range of services which includes at-home senior care and assistance, health monitoring, assistance with light household chores, and escorted & un-escorted transportation services.

They strictly adhere to all health and safety protocols and constantly evaluate and provide further knowledge enrichment opportunities to its staff. This ensures that the clients are getting the best service and care. They provide services with a focus on keeping seniors safe and comfortable at home. Their services are designed for flexibility and convenience to meet the needs of seniors or families caring for a loved one.

Case Study of Promise Senior Solutions
  • Website:https://www.promiseseniorsolutions.com/
  • Industry:Promise Senior Solutions
  • Target Market:San Antonio / Austin / Dallas and surrounding counties, Texas, USA
  • Challenges:

    The SEO challenges that we faced at the beginning of the campaign included the absence or inadequate use of keywords, a lack of targeted geographical focus, and a failure to ensure Google's comprehensive indexing of our website's pages. Moreover, vital on-page elements such as page titles, meta descriptions, header tags, and canonical links were either missing or not fully optimized. The major challenges were:

    • 1) Low Conversion Rate
    • 2) No Backlinks
    • 3) No Optimized on Social Media
    • 4) High Competition
    • 5) No Quality Traffic
    • 6) High bounce rate

Our Findings :

yourSEOpick team identified the following issues that were the cause for the website’s poor performance on search engines.

Improper Title Tags:

Title tags are the most important on-page element to influence rankings. Title tags should be unique for each page, with the primary keyword at the beginning and the brand at the end. Adding a unique title tag to each page summarizing the focus of the page will improve relevance and search engine rankings for targeted keywords. In the old title tags, we found that the primary targeted keywords were not highlighted in the titles.

Older : Promise Senior Solutions

Optimized : Home Care Assistance | Senior Help | Promise Senior Solutions | San Antonio, TX

Missing Meta Descriptions:

Meta descriptions are a brief description and summary of the contents of the page. Optimized meta descriptions improve the click-through rate. Meta descriptions should include a call to action and align with the title and H1 tag of the page. In the old meta descriptions, we found that the primary keywords were not used.

Older : Senior Care – Promise Senior Solutions Optimized : Leading home care services provider in San Antonio and surrounding counties. Know more about our senior help and home health care services. Visit us today.

High Page Load Time:

With continuous algorithm updates, the search engine giant, Google, emphasized on saving low page load times in order to improve user experience. In his update, Matt Cutts, Google’s Webspam team head, specified that the new algorithm update will consider site's page load time as an important factor for rankings. While technical assessment, yourSEOpick team tested the page load time & found that site takes 20 seconds which was slower than 80% of all tested websites. The main factors that contributed to high load time were large css files,large javascript files, improperly optimized images & scripts, missing browser caching etc.

Missing Heading Tags:

Heading tags serve as a roadmap for content hierarchy and play a pivotal role in aiding search engine crawlers in comprehending the thematic structure of a webpage and its subsections. Adding unique H1 heading tags to each page summarizing the focus of the page will improve its relevance and search engine rankings for targeted keywords. During our technical assessment, we found that there were no H1 header tags used on the homepage and other pages of the website.

Older : Missing

Optimized : Care Services

Domain Authority & Trust:

The domain authority of site is an important factor that ranks the site as high- quality or low- quality. It is measured on a 100 point scale, with any site above 40 being considered a fairly good quality site, and sites above 70 being considered truly high quality. When yourSEOpick team tested Promise Senior Solutions’ domain authority as compared to competitors, we found that it was 5 (out of 100) which states that the site's quality is low in terms of trust & authority & requires attention.

How we did it?

Approach:

We understand that increasing visibility over internet is the key to success in online business. Promise Senior Care, being a health care service provider, must continually be shown in search results to gain more traffic. Gaining higher rank on the SERPs was our prime objective as it will lead to more leads resulting in higher conversion. The major approach was set to optimize on-page factors and high quality link building by increasing backlinks, social reach, and online promotion.

Implementation:

Phase 1 – Website audit

We assessed the existing website against a list of checkpoints. These included major ones like website errors, design issues, links, URL health, meta tags, article content quality, robots.txt, file size, alt tags, image optimization, XML & Visual sitemap, etc.

After completion of the website audit, the major issues found on the website were as follows:
  • W3C Errors
  • Missing Alt Tags
  • Missing Heading tags
  • Images Size more than 105kb
  • Improper Meta Title & Meta Descriptions
  • No Structured Data Markup
  • No Microdata
  • No SEO Friendly URLs
  • Improper Robots.txt
  • Poor Quality Backlinks & Fewer Backlinks

Phase 2 – Keyword research

Extensive keyword research on keywords like “senior care services”, “home care assistance”,” senior home care agency” etc.. was performed using keyword research tool like Google Ads.

The process :

  • Extracting the search term from each page of the website
  • Generating a list of most relevant keywords.
  • Analyzing the keywords used by the competitors.
  • Finding a number of search results and global searches per month for each keyword.
  • Derivation of the most appropriate, profitable generic keywords based on The Keyword Effectiveness Index (KEI) and client demands.
  • Derivation of secondary and long-tail keywords for pages other than the homepage and for specific pages.

Phase 3 – On-page optimization

Onpage optimization being the most demanding aspect of Promise Senior Solutions, was performed with content optimization in core of all onpage factors. Google webmasters tools and Google Analytics Account was set up to crawl and track the website errors & analyse the website traffic respectively. Apart from this, the site was also optimized for SEO Friendly URLs, Image Size & Alt Text, Meta Title & Meta Description, linking structure, Sitemap & Robots.txt, Schema, W3C compliance and various other onpage factors.

Phase 4 – Website testing

We performed a website assessment to find any errors, bugs, content mistakes, and usability to check the website's SEO health after on-page optimization.

  • Post-optimization report was sent to the client.
  • Website changes finalized with the client's approval.

Phase 5 – Off-page optimization

As Promise Senior Solutions targeted to Texas, USA, the core strategy for off-page optimization was set towards creating high quality natural backlinks, and social influence back links along with niche backlinks that could significantly help this kind of site to get higher rankings. We initiated by doing Article Submissions in high PR quality article sites. The title of the article focused on the generic keyword with inner category link in the body content.

Off-Page Tasks

Older optimized Older optimized

At the later stage, yourSEOpick team continuously kept going with content sharing comprising of PDF Submissions, Infographics, PPT Submissions that are of high authority & PR (page rank) with maximum visits & clicks.

Older optimized Older optimized Older optimized Older optimized

Google Search Console Result

One key indicator of the success of this type of SEO campaign is based on how well non-branded search terms, terms that do not include the root of the company name, drive traffic to the site. In reviewing the Analytics for Promise Senior Solutions, we found a drastic increase in organic search traffic for key phrases that do not include the root of the client’s company name.

Older optimized

Within 3 months, Promise Senior Solutions ranked on first page for few keywords. Then we targeted more generic and highly competitive keywords and almost after 6 months they got placed on first page for various major search engines such as Google.com & Yahoo.com. Following are the list of keywords and their search engine rankings.

Older optimized

Data Studio Report:

As part of our ongoing commitment to delivering the best service and insights to our clients, we have adopted Google Data Studio for all our SEO reports including Promise Senior Solutions. Data Studio can integrate with various data sources, including Google Analytics, Google Search Console, and third-party SEO tools which helped us provide a holistic view of SEO performance by consolidating data from multiple platforms. Clients could receive up-to-the-minute data, enabling them to make informed decisions promptly.

Older optimized

Projection:

After increase in search engine visibility and traffic conversions, our future projection for sassydogfashions.com is to

  • Acquire the 1st position for each of the targeted keywords.
  • Increase social reach by Facebook, Instagram, YouTube and Twitter fan pages.
  • Focus on quality link building for gaining more web traffic.
  • Refine SEO strategy to meet the requirements of the market and business.
  • Focus on getting organic listing through paid methods like PPC (Pay Per Click) and carrying out Ad Campaigns on Social Media Sites like Facebook & Twitter.