Total Search Engine Optimization (Total SEO)

What we will do?

At yourSEOpick, we believe in delivering results by making things happen with pro-active approach & out of the box thinking in formulating SEO strategies. Our ethical SEO strategies will deploy the following activities:

On Page Optimization:

• Keyword research & analysis

  Keyword research is the most fundamental & important part of SEO as both users & search engines depend on them to find your site. It is the process of researching & choosing words & phrases that users are likely to search on search engines related to your business, products or services. Selecting right keywords that matches your website content means that your website is optimized for showing up in search engine results whenever someone searches for those keywords or queries. At yourSEOpick, we do comprehensive research & analysis on your products & services & then select the right mix of keywords that will rank website on top pages.

• Competitor analysis

  Search engine optimization is a competitive game & thus before properly optimizing your website, it is very important to get insights about what your competitors are doing, what keywords they are using & what is harming their websites. Getting into your competitors' shoes will help in effectively formulating the SEO strategy as per your industry. yourSEOpick will carry out exhaustive competitor analysis & design the long term strategy that will outrank your competitor's website.

• URL analysis

  The URL of the page is an integral part of SEO as making them search engine friendly by using keywords in it that are relevant to the page content will increase the chances of ranking on top pages. At yourSEOpick, we ensure that all the URLs of website are SEO friendly containing relevant keywords so that site can rank higher on top pages with increased CTR (click through rate).

• Keyword density optimization

  Search engines often gives importance to quality content & so stuffing keywords on each line of content on page will result in penalization. To avoid this, yourSEOpick, uses keyword density factor to properly determine the number of times the selected keyword appears in the page. The accepted standard of keyword density is between 3%-5% to get recognized by search engines & it should not be more than that.

• Meta tags development

  Meta tags are special HTML tags that provides information to the search engines about the web page. These tags are most important in SEO as search engines use the information stored in them to display the website snippet on search engine results page. We at yourSEOpick, develop meta tags considering several factors like keyword search volume, competition, keyword effectiveness index (KEI), keyword bid, and many others to form the best set of meta tags.

• Web content optimization

  High-quality & fresh content is the essence of SEO. Without unique content, your website cannot attain top rankings on search engines. It is rightly said that, “Content is King” because it is the compelling content that attracts & engages visitors on website. It is the golden rule of SEO that your website should have quality content in order to get higher rankings on search engines. At yourSEOpick, we strictly follow the thumb rule of having unique content on website thereby delivering results.

• Header tags optimization

  Header tags, as their name says, are used to differentiate the heading of web page from rest of the content. The most important heading tag is the h1 tag & the least important is h6. Search engines consider h1 tag more important over others as it is the highest level of tag that shows what your specific page is about. Adding primary keywords in h1 tag helps the site to gain top rankings as search engine spiders pay attention to the words used in h1 tags. At yourSEOpick, we smartly use h1 tag primarily highlighting important keywords with precise heading about the web page.

• Alt tags optimization

  Alt tags are simple form of HTML code used to describe the images. These alt tags give users, information about the images in case if user is unable to see the images due to some browser limitations or visual impairment. In SEO, these alt tags provide description of images to search engines. Search engine spiders find it difficult to crawl images & these alt tags help them to get proper information about the image. yourSEOpick always recommends the use of alt tags, thereby increasing the chances of your images appearing in search queries.

• Broken link checking

  As SEO is all about bringing more visitors to website, having a broken link can annoy visitors & more than that, they can hurt your quality score in search engines. Broken links make for a bad user experience which means that it is downgraded by your visitors. At yourSEOpick, we check for broken links on each & every page thereby delivering a quality browsing experience to the end user.

• 404 error checking

  404 error appears when a user is landed to a page which is relocated, not found or removed. This is a hindrance to users browsing experience & to turn this glitch into a wonderful experience, we at yourSEOpick, check for not found pages properly returning 404 error pages, ensuring memorable user experience.

• Anchor text optimization

  Anchor text is an underlined clickable text that interlinks one page to another. In SEO, anchor text helps in inter linking all pages of website thereby forming a proper website structure. Search engines always emphasize on having the perfect website structure where all pages are interlinked with each other. yourSEOpick ensures that site is not having any orphan pages by interlinking the entire website thereby making the site structure as per the search engine guidelines.

• Canonicalization check

  In SEO, canonicalization is a term used to describe web content that has one or more URLs. In simpler words, same web page is reachable from more than one URL, thereby creating content duplication issue which is against search engine guidelines. So to avoid this duplication issue, we, at yourSEOpick, specify the canonical page so that search engines can understand the URLs to ignore and spider the specified one only.

• Semantic markup

  Google started reading the web pages in the form of rich snippets which shows a detailed information to help users with specific queries. The main aim is to make the search listing more presentable with additional information that attracts the user. Presently, Google supports rich snippets for reviews, people, products, businesses & organizations, recipes, events & music. yourSEOpick team will determine the type of structured data markup relevant to your site & will add the required data in the source code to get the desired structured data snippet on search engines.

• Page Load time optimization

  Google uses a multitude of factors to determine how to rank search engine results but in 2010, the search engine giant announced website speed as the factor that will have an impact on search ranking. When a user visits your website for the first time, you only have a few seconds to capture one's attention & convince him to stick around. This is why having a fast loading optimized website is important as it amplifies visitor engagement, retention & boosts sales. yourSEOpick team works on the page load time optimization from the very beginning & improves it to the maximum level so that website is loaded in fraction of seconds.

• Robots.txt implementation

  When search engine crawler comes to your site, it will look for a special text file called robots.txt which tells it the web pages of your site that need to be indexed & which should be ignored. It is a very important file that is helpful to keep out unwanted pages in search engine index. At yourSEOpick, we make sure that robots.txt file is properly created with XML site map URL specified in it & restricted access to search bots from indexing certain pages on your site which is important for both, website privacy & SEO.

• XML sitemap creation

  XML sitemap is specialized XML file that lists all URLs of a website to help the search engines index & crawl your website & content better. Sitemaps are known as URL inclusion protocols as they advise search engines what to crawl. XML sitemaps are supported by all major search engines including Google, Yahoo! & Bing. We at yourSEOpick, create an XML sitemap containing all URLs of a website with their priority, last modified date & change frequency specified for better indexing.

Off Page Optimization:

• Search engine submission

  All search engines will eventually find your site online, but that can take a while. To speed up everything, we at yourSEOpick, submit your website to the most popular search engines like Google, Yahoo & Bing for easy crawling & faster indexing.

• Article submission

  Article submission is a process to submit high quality fresh content in article directory sites for publishing. This in turn can help drive traffic to your site along with generation of some quality back links. Our content writers at yourSEOpick, always ensure that fresh & unique articles are written in relevance to website niche & then submission is done in high PR (page rank) article directory sites.

• Press release distribution

  Press release is a short, compelling news story about various company events like new product launch, service offerings, special offers etc. Press release submission is a process of submitting fresh news about the company in various press release publisher websites for back link generation & increased brand visibility. We at yourSEOpick, develop compelling press release about the brands that will not only generate back links but will also redirect more referral traffic to your website.

• Blog submission

  The most effective & the best way to promote your website online through off-page optimization is blogging. By writing a blog of your website, you are giving a reason for visitors to keep returning to your site. Blog submission is the most powerful way of generating back links. For blogging, yourSEOpick, develops quality content for posting because search engines love fresh & unique content, which will increase the chances of your site getting crawled more frequently, thereby generating more traffic & higher rankings.

• Blog commenting

  Commenting is a process of adding comment to articles, blogs, press releases, news you like by highlighting your brand name or link in the profile name. These links in profiles will be crawled by search engines, helping to point them towards your site. Blog commenting is an activity that will generate more referral traffic to your website. At yourSEOpick, we research niche blogs & add quality comments with brand name or link specified thereby increasing brand visibility & site authority.

• Social bookmarking

  Social bookmarking is yet another way of promoting your website. It involves submitting your latest blog posts & website pages to the most popular bookmarking sites. Search engines like these sites very much because content on them is updated frequently & search bots often visit them. This off-page activity helps in increasing website traffic depending on how effectively post is added on sites. At yourSEOpick, our experts take utmost care of posting in selected high PR (page rank) sites using proper tags relevant to the business niche.

• Forum posting

  Forum posting is a process of asking questions from general users on forums. Users in turn, give answers to asked questions which is known as threading. This forum posting & threading is the most powerful way of generating do-follow back links to your website by mentioning your keywords with URLs in signature section of forums. This off-page activity helps in building your website's reputation by generating good referral traffic. We at yourSEOpick, participate in niche do-follow forums thereby generating quality back links for your website.

• Classified ads

  Classified ad posting involves advertising of your products and services for free. This off-page activity helps in effective local branding of your business. At yourSEOpick, we do a research on niche & local classified sites & advertise business products and services in them by adding rich media content including images & videos.

• Web directory submission

  As per the recent search engine algorithm updates, web directory submissions are dead but still submission to high PR (page rank) top most quality directories can help in generating back links. At yourSEOpick, we do a research on both general & niche do-follow web directories & submit quality content in them.

• Local citation building

  Getting listed in local niche business directories & yellow pages is very useful as this will help in targeting the right audience as per your business location. Local citation listing is advisable as instead of going global & facing huge competition, you can increase the brand visibility & exposure locally. We at yourSEOpick, help you target the right audience by local citation listing in the most popular & quality business listing sites & yellow pages.

• Video marketing

  In SEO, rich media content full of images & videos always increases user engagement on site thereby delivering memorable browsing experience. Creation of image rich video of products & services offered & publishing on popular video sharing sites can help in backlink generation & more referral traffic on website. At yourSEOpick, we create & optimize brand videos by using images of business products & services using special effects & music that are shared on popular video sites & social networks for increased user engagement & brand exposure.

• Image sharing

  Just like video sharing, image sharing is also a most popular way to generate the back links and popularity of your website among social sites & networks. We at yourSEOpick, share website product & service related images in renowned image sharing sites wherein users will comment & follow the link thereby driving traffic to your website.

• PPT submission

  PowerPoint presentation is the best way to showcase products & services offering to users. In SEO, this off-page activity has gained importance as it increases the brand visibility & exposure of business. We at yourSEOpick, create compelling PowerPoint presentations matching your business theme, highlighting products & services offered.

• Document/Content sharing

  Document or content sharing is a process of submitting document in the form of PDF to popular high PR (page rank) sharing sites. The documents can be anything like business documents, information brochures or slides. At yourSEOpick, we create high quality & fresh content that is likely to be downloaded & shared so that it can help in diversified backlinks profile & increased brand visibility. The submission in document sharing sites can also help in generating good traffic to website.

• Review submission

  Search engines often give importance to reviews & ratings submitted by users. At yourSEOpick, we invite customers of businesses to share their reviews about their experience with products & services of businesses. These customer generated reviews are then submitted in popular review sharing sites that helps in building positive reputation about the business in the industry.

• Questions & answers

  Participation in several questions & answers site is another great way to increase link popularity. We at yourSEOpick, actively take part by asking & answering relevant questions as per business niche by placing a link to website in source section thereby building brand reputation among the folks. This is the best platform for user engagement as thousands of users ask questions & provide answers relevant to the business industry.

• Social media optimization

  Social media optimization, also known as online reputation management, is a must have & important step as it includes the big chunk of share in off-page activities. This includes creating your profiles on various social networking sites, engaging with users & sharing things thereby building online reputation. We at yourSEOpick, build brand reputation by becoming member on popular social networking sites, actively interacting with users & extending the business network, thereby promoting company/website. This off-page activity is very crucial for brand advertising & requires active participation on regular basis.

• Web 2.0 profiles creation

  Web 2.0 is based on World Wide Web's second generation application, focusing on improving user interaction, online information sharing & collaboration method. These Web 2.0 sites are a boon for link building because of their trust & authority. Posts with interesting & informative content can help in getting quality backlinks with good amount of traffic to your websites. At yourSEOpick, we create business profiles on these Web 2.0 sites with links to websites which in turn generates high PR (page rank) backlinks to your website.