Social media marketing

Social media marketing, in a nutshell, is an online advertising strategy to build your brand awareness and social reputation by involving with highly active community of internet users. In simple words, you reach to people strategically by targeting online communities in your niche, help them, spread your words, and share your services with them to build a strong curator base. This way, people are naturally engaged with your brand and you will get benefits of strong social presence in forms of higher online visibility, stronger social reputation and increased sales.

From start-ups to highly acclaimed organizations, social media marketing is beneficial for all kind of companies. No matter whatever niche your business is working in, it can gain benefits of social media by social media marketing. That is because internet has diverse base of users coming from every region, every niche and every demographical aspect. This makes it possible for every kind of business to find a part of community among people who are important to them. Properly executed social media campaign can help you to gain that part. If it is all about budget, we offer various packages for different types of clients, so even if you're a start-up, you can have our services too.

With millions of websites online, you will have thousands of online competitors, no matter what your business is. In such a heavy multitude of competition, no one is going to notice you until you have strong influence on them. Social media marketing will build sound connection of your brand with potentially target market. People over whom you have natural influence will tend to share your services with others in their circles. With this kind of chain-reaction, you will gradually be able to build a strong curator group that is highly advantageous for long term brand promotion. A properly executed social media marketing campaign will always dig you gold out of dross. As every kind of people are there on Internet, you will always get a part of them which is important for your business.

Social media marketing has no exact structure of processes. The strategy for suitable social media marketing depends upon type of business and places where target audience is most likely to be found. For example, social marketing strategy for an air conditioning service would be more likely to target people on Facebook, forums and home improvement blogs with helpful articles and suggestions while an art & framing shop would fit perfect for photo sharing, DIY sites and home decor blogs.

Social marketing is very vital if you want to build your business online. Without it, you will lose a huge part of your target audience that could be grabbed otherwise. Here are few key benefits of social media marketing
- Visibility among target audience
- Referral quality promotion of your brand
- Strong social reputation
- Increased web traffic
- Global exposure via Internet
- High ROI
- Highly qualified visitors, most likely for conversion

Social media marketing is quite different from SEO, though it delivers many benefits of SEO. Overall aim of social media marketing is to gain social influence while SEO aims to optimize website for search engine and improve its search rankings for particular keywords.

Social media marketing ethically leverages your website's SEO by increasing website traffic, building natural backlinks, and adding social signals like more user likes, shares, comments etc.

There is no precise guaranty about 1st page search rankings or percentage of increase in user visits but we guaranty you 100% satisfaction and stronger web presence. This is because process of search ranking depends upon lots of technical factors other than social marketing merely. In our social media marketing package, we perform only social promotion services that can guaranty increase in web traffic, online reputation, sales & user engagement. It doesn't cover all SEO implementations. If you want to have complete SEO of your website along with technical implementations, please visit our off page optimization, on page optimization, local SEO or mobile SEO section.

Yes, we will also use your existing Twitter and Facebook accounts for social media marketing. If you have no existing account or want us to start from scratch, we will build new profiles on Facebook & Twitter and manage it for you.

Please visit our packages section to view charges.

To plan a hardcore social marketing strategy for your business, we follow a strategic path which is as follows:
- Target setting: We set goals for campaign after learning your personal & business objectives and considering budget constraints.
- Competition analysis: We analyze your competitors, their strengths, and identify their weak points to prepare an attacking strategy.
- Niche analysis: We analyze target audience, their demographics, and type of ideal marketing medium for your brand.
- Progress tracking: Once the analysis is done and an action plan is set, we carry out regular tracking of campaign's progress. We will regularly keep monitoring weak points and plus points of the campaign that are affecting its potential and reconfigure them to deliver the best.