Pay per click (PPC)

PPC stands for pay per click advertising wherein advertisers pay to publishers, certain agreed amount whenever user visits or clicks an ad from search results i.e. advertisers are charged some fixed commissions per click.

In a PPC campaign, advertisers give us a list of keywords around which we build ads and submit them to search engines. Search engines will show these ads when relevant keywords are triggered by users. Advertisers have to pay each time user clicks on the ad and comes to landing page. Amount of pay per click is decided by predefined bids which are priced differently for every keyword as per competition and search volume. PPC is not so tough to establish. But to get revenue with it demands witty expertise.

Well, our customers might explain this better than us. We have expert team and research based approach in which we continuously understand and analyze emerging search funnels and search engine trends. This helps us set a valuable procedure to gain you higher ROI and a better managed campaign.

We manage PPC campaigns for major platforms like Google, Bing, Yahoo, FaceBook & LinkedIn.

Your Ads will appear online among sponsored results on top of search results of major search engines as listed above. Ads can be text links with concise descriptions below them.

The full procedure completes usually in less than two days. As soon as we get service activation request from you, our team will call your management within one business day. After a telephonic or face to face discussion, your account will be created, reviewed and launched online.

Our role in the campaign is to optimize it such a way that ROI is as higher as possible with minimum investment. This optimization procedure will include data analysis, ad creation, bid price management, keyword analysis and much more. Overall, we tend to raise bids for low cost-per-conversion keywords and to lower bids for high cost-per-conversion keywords which are less beneficial. Along with this, our responsibility is also to remove those components of campaign that are not delivering good ROI.

Yes. You are always free to make any change to your PPC campaign. Also you can add and remove products from the campaign as per updates in your product catalog. All you need to do is contact us through mail and send us complete details of what you want to be modified.

Yes. We provide detailed reports to each of our clients. These reports are specific time interval reports but we can also make exceptions into reporting duration for client's convenience. Reports will include details like impressions, clicks, ROI, total revenue, successful conversions, and cost per conversion.

Well, it is very easy to open up an account at PPC providers like Google, Bing, and Yahoo. But setting it up efficiently, is quite a different matter. You need a thorough understanding of trending crazes and market nuance and experience above all. Especially to run massive campaigns you will undoubtedly need efficient campaign management what we excel at.

You may have the campaign data already but search engine trends keep changing. Titles, keywords and descriptions which worked for you previously may not be the most efficient today. We tend to optimize everything for maximum ROI of our clients. Even if you have list of select keywords, we can give you hundreds of more keywords that could benefit you a lot.

It is undeniable fact that SEO is quite good at building long term traffic and online reputation of your company but it is quite a slower process. PPC is better than SEO if you want rapid results. Main benefits of PPC include rapid outcome, easy conversion, scalability, higher exposure, flexibility, and ease to understand and the best of all is that you can instantly crop out the competition.

The fact is, all types of businesses can gain more exposure and more conversion with PPC campaigns. The only need is that campaign should be well managed. Google gives more PPC search exposure to those campaigns which are well managed instead of campaigns those have spent more money as it also affects search engine's search quality overall.

Getting on 1st place in top search results is not always the true aim of PPC campaign. In fact, it costs you more per click and per conversion. From optimization point of view, it is not the best you can achieve. Ultimate goal of a PPC campaign is to increase ROI. When you are spotted lower on sponsored search results, you will be charged less per click and it means that you will get more conversion per dollar you spend. So we always try to optimize pay per click rates for our clients instead of ranking them number 1 among sponsored results.

We can surely help you for that but ultimately it is your choice how much you want to spend on a campaign. Usually, there are two approaches to set campaign budget. In first, you set a fixed budget for whole campaign and we optimize the campaign aiming to gain maximum number of quality leads in that budget (and in turns ROI). In second, you set maximum cost per conversion and spend as much money as you want. In later case, our aim is to increase ad exposure and attract as many visitors as possible in minimum time.

We provide different packages for different client needs. Kindly refer our package selection page in PPC category for more details.

Compared to other forms of advertising like banner ads, social advertising, text links and email marketing, PPC is quite costly. And for all of them there is a single reason that PPC campaigns have higher click through rates than each of these and more targeted leads. It means that you are not just paying higher, you are also getting higher returns. PPCs have higher clicks per impression ratio because search engine results are considered more contextual and more useful by people than any other online source.