MyShadiCards - SEO case study


Client: MadhurashCards

8x Visits & Top 10 rankings for 7 out of 10 keywords

Company info...

Madhurash cards offers exclusive Indian invitation cards and wedding favors worldwide and to local Indian clients for various events including birthdays, engagement, marriages etc.

Target Product:

 Indian wedding cards

Target Market:


Service required:

 Complete SEO


 -To build greater online reputation

-To get more qualified visits

-To achieve higher conversion ratio



As was intended for selling Indian wedding cards, we had to promote it for visibility as well as social media for higher search rankings to get more qualified leads for higher conversion.

The major approach was set to optimize on-page factors and build high quality inbound links by increasing backlinks, social reach, and online promotion.


Phase 1

Website audit

Prevailing website was assessed against a list of checkpoints including the ones like errors, links, URL health, meta tags, content quality, robots.txt, file size, alt tags, sitemap etc.

Phase 2

Keyword research

Extensive keyword research on keywords suggested by clients, like “Indian wedding cards”, “wedding invitations”, etc. was performed using keyword research tools and manual search analysis.

Phase 3

On-page optimization

As it was a “heavy weight” website with enormous number of images and JavaScript, on-page optimization was performed with content optimization in core of all on-page factors.

Phase 4

Website testing

Website assessment for errors, bugs, content mistakes, and usability was performed to check out website's SEO health after on-page optimization.

Phase 5

Off-page optimization

As targeted global market, the core strategy for off-page optimization of was set to create high quality natural back links and social influence back links along with niche backlinks that could significantly help this kind of site to get higher rankings. Apart from usual link building strategies, we also kept updating our SEO strategies incorporating newer approaches regularly as per client's niche and changing search engine trends.

(Each of these five phases incorporated client feedbacks, process restructuring, and progress analysis.)



In 3 months of launch, ranked on first page for few local keywords. Then we targeted more generic and highly competitive keywords and almost in 5 months, they got placed on first page on as well as for most of the selected keywords. Numbers of qualified visitors and conversions increased more than 100%.

Below is the table showing list of keywords and their search engine rankings after 5 months of SEO services by yourSEOpick.

# position
Indian wedding cards1st page2nd page
Indian wedding invitations1st page1st page
Indian wedding invitation wordings1st page1st page
Wedding invitation cards1st page1st page
Hindu wedding cards2nd page1st page
Muslim wedding invitations1st page1st page
Sikh wedding cards1st page1st page
Islamic wedding cards1st page1st page
Shaadi cards1st page1st page


After huge increase in search engine visibility and traffic conversions, our future projection for is to:

  • Acquire 1st positions for each of the target keyword.
  • Increase social reach by optimizing Facebook and Twitter fan pages for
  • Create a separate domain or on-site blog to increase user interactivity.
  • Generate link-bait content for viral traffic potential.
  • Redesign website to deliver a greater user experience.